Studio lighting setup in Vray next with 3ds max is much quicker than the old version. With the help of the interactive rendering engine, Vray can automatically update the rendered image in real-time as you modifying and transforming objects, tweaking and creating materials, adjusting the environment, lights, camera, and virtually any part of your 3ds max scene.
We have done a lot of product modeling and rendering for some local furniture manufacturers. They used these 3D drawings to make product catalogues, website galleries and online stores. In fact, IKEA an internationally renowned furniture and home furnishing retailer, using 3D models and 3D rendering extensively in its catalogue.